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September 17, 2020
how to write a blog post

How to Write a Blog Post That’s Actually Good

You may think writing a blog is as easy as putting some words on virtual paper and then hitting publish. And you’d be right. But writing […]
September 8, 2020

Understanding Google Algorithm Updates

Mastering your web presence is more than shooting out dope Facebook ads, Twitter burns, and having a gorgeous website. It doesn’t matter how great your website […]
August 20, 2020
backlink audit

How To Audit A Backlink Opportunity

By now, you’ve probably noticed that Search Engine Optimization, or SEO, isn’t as easy as slapping a few keywords on blogs or a landing page. While […]
July 22, 2020

Pinterest vs. Instagram, Who Wins?

Which is the superior picture based promo app? This time on the Helix House blog we’re looking at the head to head battle of photo-based social […]
July 14, 2020
image representing the 4 seasons

Market Year-Round with Seasonal Advertising

It’s rare that one marketing strategy will work for a business all year. The market naturally fluctuates throughout the year; your traffic will change, sales will […]
July 7, 2020

Building Your Brand Book

Everyone who has been through some secondary education has heard of style guides. They are a collection of practices and standards on the ‘right’ way to […]
June 30, 2020

What Does Digital Media Offer That TV Advertising Does Not?

TV advertising may have been the way of the future once, but that was 60 years ago! Technology and consumers move, fast, and businesses need to […]
June 24, 2020
how to find qualified leads

How to Find Qualified Leads for Your Business

If you’re a business owner, finding a client who matches what you’re selling and who is interested in buying it is everything. This is known as […]
June 19, 2020

What is Anchor Text and Why Does it Matter

When it comes to the nitty-gritty of SEO best practices, there are hundreds of moving parts that at first glance might seem minor or unimportant, but […]